?Hangout on Air? and learn how to build a mobile site in minutes

Did you know that 40% of mobile web users reported that they???ve turned to a competitor???s site after a bad mobile experience? With 44% of Americans owning a smartphone, publishers have the opportunity to meet their users??? expectations by delivering a mobile experience that???s on par with the desktop experience. If you haven???t yet developed a mobile-optimized site, we???re here to help. We recently teamed up with DudaMobile to release a free mobile site builder.   In three easy steps you???re able to get started with mobile: (1) enter your site???s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version.   It???s free and takes just a few minutes to complete! Join us tomorrow, May 24th at 1pm ET/10am PT and watch as we showcase how ScienceDaily. com can use the mobile site builder to build a mobile-friendly site--live on air. You???ll also hear from the CMO of DudaMobile, Dennis Mink; he???ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site. Details on how to tune inSign into Google+ on Thursday, May 24 at 1pm ET/10am PTGo to the Google AdSense+ PageLook for the stream post and click to enter the live streamIf you have questions before or during the Hangout, post them on Google+ with the hashtag #GoMoSite. Posted by Joseph Corral, Google Mobile Ads Marketing

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Mobile Mondays: Mobile site or mobile app, what?s right for your business right now?

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Block ads on your site with the updated Google Publisher Toolbar

In January, we launched the AdSense Publisher Toolbar to help you save time and monitor account performance directly from your pages. If you?re one of the over 31,000 publishers who have already installed this handy Chrome extension, you?ve probably noticed that we?ve renamed it to the Google Publisher Toolbar, as it now supports DoubleClick for Publishers as well. We?ve also been working on other major enhancements, and today we?re excited to share them with you. The biggest improvement you?ll notice in the toolbar is the addition of blocking capabilities, enabling you to block ads as you?re viewing your site. When you see an ad that isn?t suitable for your audience, you?ll be able to take action immediately without needing to navigate through your account or investigate which ad or URL to block. Here?s how it works, once you?ve installed the toolbar: Just as before, you can view account performance in a widget in the corner of your Chrome window, as well as ad overlays on the page itself. Clicking on one of the ad overlays will now bring up additional information about that ad unit, including the name of the ad slot, performance metrics, the destination and display URL of the ad, and a preview of the ad. Below the ad preview, you can take action on either the ad or the URL: If you are using the Ad Review Center, you can choose to block the ad directly and your action will be reflected the next time you visit the Ad Review Center. If you block a URL, it?ll be added to your URL filter list. Please be assured that clicking the ad overlays generated by the toolbar is permitted, and won?t generate any invalid clicks. Also, keep in mind that blocking any ad will lower your potential earnings, as it reduces competition for your ad space by removing advertiser bids from the auction. It?s a myth that filtering ads can prevent ?low-paying ads? from appearing, so as always, we recommend blocking only those ads that you feel are unsuitable for your users. The Google Publisher Toolbar is now available in all AdSense languages, so we encourage all publishers to give it a try. If you?re already using the toolbar, no action is needed on your part as it?ll automatically update. Feel free to let us know your thoughts about the Toolbar on our AdSense +page. Visit our Help Center for answers to questions related to the Publisher Toolbar, and stay tuned for more updates!Posted by Gregory Block -- AdSense Engineering

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Mobile Mondays: GoMo and DudaMobile offer a do-it-yourself mobile site builder

An important first step to attracting customers on-the-go is to create a mobile-friendly website which can sometimes be complicated and confusing. We???re happy to announce that GoMo and DudaMobile have joined forces to make it even easier for small businesses to create a mobile-friendly website. You can create a free mobile site directly from howtogomo. com using a tool powered by DudaMobile. This do-it-yourself site builder, customized specifically for GoMo users, easily converts regular websites into mobile-friendly sites in five simple steps. And it allows you to add features like a click-to-call button, mobile maps and Google AdSense. Sites that are created with the GoMo-DudaMobile tool will be hosted free for one year. Here???s a before and after screenshot of Dog Nanny???s site. Dog Nanny???s website was not mobile friendly. Visitors had to pinch and zoom to read content. Dog Nanny???s new mobile site - created in just a few minutes - looks great on mobile devices. Please note that DudaMobile???s technology is best for converting simple sites. If your site uses a lot of Flash content, framesets or e-commerce, we suggest that you Go Mobile by talking to your agency or working with one of our suggested developers. Many small businesses are discovering that mobile sites mean more business. Now you have an opportunity to easily create a professional mobile site which will delight your customers when they visit you on the mobile web. Visit howtogomo. com/getstarted and build your site today.   It???s time to GoMo!Posted by Nabil Haschemie, Product Marketing Manager, Mobile Ads

Selengkapnya Inside AdSense